The goal was to capture the look and energy of a classic battle royale game, filled with vibrant colors and dynamic visual effects. The main challenge was to create a world that felt authentic and tactile, without crossing into hyper-realism. It needed to strike the perfect balance—fun and playful, yet never childish.
2D Concept
3D Modelling
Styleframes
AI
We used AI technology to generate realistic avatars of the gaming characters, as if they were real people. The avatars were created using the 3D models as input, and then paired with voice recordings to enable AI-driven lip-syncing that matched the dialogue perfectly.
Full Credits
Direction and Executive Production: Daniel Barros
Art Direction: Daniel Barros
2D Concept: Bruno Jacob and Ronaldo Coutinho
3D Lead: Lamek Felix
Modeling: Bruce William, Daniel Barros, Victor Yamakado, Moises Gomes, Lucas Lupe, Everton Schneider
Lookdev: Daniel Barros, Alexandre Bucsky, Everton Schneider, Lucas Lupe
Animation: Daniel Barros, Bruna Camporezi, Fabricio Vicente, Everton Schneider
Rigging: Victor Hugo, Everton Schneider
Comp and Post: Daniel Barros
Agency: Digitas
Nat Resende - EVP Creative
Justin Via - SVP Creative
Bobby O'Neill - VP Director
Summers Ford - ACD
Jeanne Janutol - ACD
Alexandra Courtney - Senior Art Director
Nina Muzik - Senior Copywriter
Emily Ryles - AD, Senior Producer
Carrie Lewis - AD, Senior Producer
Anna Johnson - VP Director, Executive Producer
Erica Melia - SVP, Group Account Director
Reina Lee - Account Director
Allie Antonevich - Account Manager
Marin Warner - Project Manager
Meghan Taylor - SVP, Brand Strategy
Naomi Gomez - AD, Brand Strategy
Chris Quintero - VP Director, Social Strategy
Marlon Pineda - VP Group Director, Business Affairs
Sandra Santacruz - Manager, Business Affairs
Client: Ferrara
Gregory Guidotti - Chief Marketing Officer
Ashley Incarnato - Senior Marketing Director
Jennifer Brownson - Brand Director
Tia Craddock - Brand Manager
Kristopher Nance - Associate Brand Manager
Brian Camen - Senior Director, Content & PR
Annie Belgrade - Senior Integrated Marketing & Communications Manager
Dan Schmuldt - Content & Omnichannel Marketing Associate